I knew it would be a bad idea for me, the current 'digital strategist' at Total Exposure to start writing the company blog. Afterall, we do have Vista Kalipa writing The Conscientious Observer and Walter Gelderblom about to write Walter's Way. But seeing this spot empty every day as I check up on our various profiles has kind of coerced me; and, it was my idea in the first place to get people in the office to share their thoughts on this often vacuous medium.
Thing is, the only thing that attracts me to write this is the prospect of gaining followers who might give their twocents worth in the comments section... it's always funny reading peoples' 'opinions' of others' thoughts.
So, what can you expect from This is Total Exposure? Well, a lot of commas for a start. Also, you can expect the opposite of what you'll hear from most PR agencies out there, i.e. 'Oh my God, this or that is amazing! I'm so going to do that or believe this...' You know how it goes.
The truth is that Total Exposure is more a publicity agency than it is a PR firm. This means we have far less tall, blond ladies at our office compared to those traditional events management firms. We currently have 9 people working for us, most of whom are agents - spin doctors, if you want to be crude - who are either on the phone when office-bound or out there spinning their yarns with South Africa's finest. If you're reading this as a consumer, that is, not as a media practitioner, you might find it interesting how much agency is applied to the media products you consume.
But, more of that as this post develops.
If you're a media practitioner, well, stay tuned, you might just stop hunting for your stories and find it all here. Yes, this IS Total Exposure.
Kind regards,
Ahmed Patel
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